Here are some TIPS to INCREASE your sales:
The SBDC is here to support Montana’s entrepreneurs throughout the holiday season and beyond!
Build a Strong Online Presence:
- Social Media Marketing: Utilize platforms like Instagram, Facebook, LinkedIn, and Pinterest to engage your target audience. Post consistent, valuable content, participate in trending campaigns, and occasionally run paid ads to boost your reach.
- Email Marketing: Collect customer emails through sign-ups, promotions, or loyalty programs. Send regular newsletters with updates and offers.
Ideas to Generate Sales:
- Create Small Business Saturday DEALS: Offer special items that you can discount for the day, run a % off on select products for the day.
- Collaborating with other businesses: Work with your neighbors to highlight late-night openings or events that you schedule for the day.
- Host a Workshop or Event: Ladies’ night out, build a project for gift giving.
Customer Retention and Referrals:
- Loyalty Programs: Implement reward systems, discounts, or bonuses for repeat customers to encourage continued engagement
- Word of Mouth Marketing: Deliver excellent service and encourage satisfied clients to share their experiences with friends and family, leveraging trust-based recommendations.
- Personalized Communication: Send thank-you messages, holiday greetings, or birthday offers to maintain strong relationships and foster brand loyalty.
Funded in part through a cooperative agreement with the US Small Business Administration and the Montana Department of Commerce. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.