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The Impact of Trust: Building Credibility and Advertising Honestly
October 13, 2022 @ 8:00 am
It pays to maintain a credible company. Businesses that prioritize trust, honesty and transparency are better equipped to weather financial crises like a pandemic.
In this 1-hour presentation you will learn:
• How to build credibility
• The impact trust can have on your bottom line
• What you say in advertising matters
About the presenter:
Logan graduated with a degree in Marketing from Sam Houston State University in Huntsville, TX. He has held various marketing and communications related positions at companies from large higher education dining programs to technology startups, partnering with large corporations such as Microsoft, Best Buy, and Disney.
Logan Hickle specializes in public relations, marketing, event execution, customer support, and relationship building. New with the Better Business Bureau, Logan is excited to establish and strengthen partnerships with media outlets, Chambers, and Associations across Montana and Washington.
A true Texan, Logan loves good BBQ and country music. He enjoys all things soccer (come on, Chelsea!), hiking, house plants, and spending time with his wife and dachshund/fox terrier buddy.